The Niagara News is the community newspaper of Niagara College located in Welland and Niagara-on-the-Lake, Ontario, Canada. It is created and produced by the students of the Niagara College Journalism program.
Students of the Public Relations Graduate Certificate program are conducting a survey as part of their marketing research class.
This year’s survey is centred on Niagara News and the best method of delivering the news. The aim is to answer the question, "What do readers’ want?"
A survey is part of the curriculum and is done each year. Previous survey topics include the cafeteria and the gym facilities.
Linda Camus, who teaches the class, says there are five surveys being conducted.
One version will be distributed to first-year students and another will be given to returning students. Niagara College staff and faculty will receive a survey via email. There will also be several focus groups and an opportunity to take the survey online. A face-to-face one will also be conducted in common areas of the college for those who missed out.
She says the survey is a "great learning tool" for Niagara News and the marketing research class.
Area newspapers will also look at the compiled data.
Camus says the survey is "so important."
She says methods of news delivery should be considered because this generation is the "web generation" and is likely to get their news from the Internet or from social media.
"The whole landscape of newspapers has changed."
Camus says the biggest obstacle is getting participation from the students. She says the surveys are short and will only take a few minutes to complete.
To take the online survey, visit www.niagaracollege.ca/survey.